Should Your Business Use Squarespace?

Squarespace is a popular website builder and hosting platform allowing users to choose from a library of hundreds of pre-built templates and customize it for their business.  

Are you looking to build your business’s website on Squarespace? Use this guide to determine if Squarespace is right for you!

BENEFITS

Pricing 

Although it’s not the cheapest option out there, Squarespace allows users to build impressive websites for an affordable price. Moreover, Squarespace offers a risk-free 14-day trial for you to get first-hand experience with the platform before you commit to a monthly or yearly plan.

User-friendly

With hundreds of easy-to-use templates available to users, Squarespace is a great user-friendly option for those who lack web design experience. Its editor is fairly intuitive which makes it easy to customize templates to fit your business’s needs. Best of all, to build a standard website, there’s no need to learn how to code!

Low Maintainance 

Rather than having to do regular updates to keep your website secure like you have to do on WordPress, Squarespace controls all aspects of its platform meaning that they perform updates for you. This may save you lots of time or money if you were planning to pay someone else for website maintenance!

LIMITATIONS

Not as customizable

Squarespace isn’t the most flexible platform and may not be for you if you’re looking for a website that’s 100% customizable. Squarespace offers hundreds of templates that are super user-friendly, but if you want something beyond these templates, you’ll need to use code to change these styles.

Some features require custom code

Common features like the “back to top” button, custom cookie banner, or changing how your forms work require custom code making Squarespace less convenient than some other platforms to use. If you’re looking to hire a web developer, this shouldn’t be an issue. But if you’re looking to build your website yourself, Squarespace may not be the best option for you.

Not the best option for SEO

If you rely on SEO to drive traffic to your business, Squarespace might not be your best option. Squarespace isn’t a search engine-friendly platform, which makes it challenging to optimize. This may result in your website appearing on the search page below your competitors.

Now that you’ve seen Squarespace’s good and bad sides, who should use it?

Squarespace is definitely for you if…

• You’re a photographer or artist looking to build a website to showcase your portfolio on a budget without sacrificing style.
• You’re looking to start a blog as a hobby or to reach more of your business’s target audience 
• Restaurants
• …And more!

Squarespace is not for your business if you want…

• To set up a membership website
• To have a multi-language website to make your content accessible to non-English speakers 
• Want a website solely for e-commerce

Are you getting ready to build your website? Go With Flo is here to help you. 

Go With Flo is a Squarespace Circle Member, which gives you an extended trial period and 20% off the annual website and online store subscriptions. 

What’s more, you’ll get a beautiful Squarespace website designed for you, so you don’t need to worry about the limitations of needing to code. 

I’m ready to get started

More Information on Squarespace

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