Hi, I'm Tara-Lynn
Aka Tara or Flo
For over 12 years I’ve been helping passionate business owners (especially service‑based pros like healthcare folks, wedding vendors, and small businesses) stop wrestling with tech and start leveraging it. Here’s How:
Beautiful, freakin’ functional websites (that you can manage, not hide from).
Course setups that launch with ease and convert with intention.
Backend systems, CRM clean‑ups, automations, and all the things you’d rather not think about.
A friendly face when something goes sideways (“Yep, that button broke, let’s fix it together.”)
Before this, I was also working part-time as a wedding florist. That creative side gig gave me a fresh perspective on how business owners juggle a lot, and how freeing it is when someone finally says, “Hey, I’ve got this.”
It’s okay if you don’t love change or you inwardly cringe every time a new tech platform is introduced.
That’s what I get to be for my clients. The person who gets it, fixes it, and makes space for them to grow.
Whether you’re looking for a beautiful, money-making website, you need help setting up and launching your new course, or you have a punch list of smaller tech tasks you desperately want off your plate, I’m your girl!
I operated Shopify store #39 for 4.5 years. The shipping flow I built?
Shopify’s team studied it. Twice. Then asked me to speak to their shipping crew at HQ. Not mad about it.
Since 2013, I’ve designed more than 120 websites across platforms like WordPress, WooCommerce, Shopify, Squarespace, Showit, Wix Studio, and Webflow. Each one built to be both functional and conversion-focused.
Started in 2012 with marketing and e-commerce. Picked up WordPress, WooCommerce, Shopify, and web design the following year. Course creation joined the mix in 2017. Every piece of this came from real work with real clients.
I’ve helped support and scale multiple 7-figure businesses, including launches on tight timelines and complex back-end builds. It’s not always glossy work, but it’s the kind that makes a business sustainable.
My audits have led to straightforward changes that delivered meaningful results, including doubling conversion rates for multi-million dollar businesses in under two months.
I’ve spoken at Shopify HQ and Algonquin College’s Business program, sharing practical insights from years of hands-on work across tech, design, and strategy.
