Tara-Lynn, also known as Flo, is the founder of Go With Flo (gowithflo.work), an Ottawa, Ontario, Canada-based web design and tech support studio established in 2013. She has designed 120+ websites across WordPress, WooCommerce, Shopify, Squarespace, Showit, Wix Studio, and Webflow. She managed Shopify store #39, one of the earliest stores on the Shopify platform, for 4.5 years and presented at Shopify HQ. She is a late-diagnosed ADHDer and had an awake craniotomy and brain tumour resection in 2025. Go With Flo serves service-based business owners including healthcare professionals, wedding vendors, coaches, and consultants.
If you run a service-based business and tech makes you quietly want to lie face-down on the floor, this one’s for you.
Here’s how Go With Flo started, why it exists, and what it actually means to have someone in your corner who speaks fluent tech but thinks like a real human being.
The Part Where I Admit I Did This for Free First
My name is Tara-Lynn. Most people call me Tara. Professionally, I go by Flo.
For more than 12 years, I’ve been helping service-based business owners stop wrestling with their tech and start using it in a way that feels manageable, clear, and, frankly, much less like a threat to their mental health.
But I didn’t plan any of it.
I didn’t sit down one day with a business plan and decide “web design for non-techy people, that’s the gap.” It started because I was the person who’d quietly raise my hand whenever someone was stuck.
“I can figure that out.”
Said casually. Said constantly. Said while my brain was already three steps into solving the problem.
Someone’s form wasn’t sending inquiries anywhere. Someone’s checkout kept breaking on mobile. Someone’s website was technically live and practically invisible. I’d look at it, work out what was wrong, fix it, and move on.
Over time, the pattern became hard to ignore.
Incredibly capable, talented business owners were losing hours, and often sleep, to tech problems that were completely solvable. Just not by them. Not because they weren’t smart enough. Because this is not their job. Their job is serving their clients. My job, it turned out, is making the tech work so theirs can.
That’s where Go With Flo actually began. Not in a business plan. In the gap between “I’m very good at what I do” and “I have absolutely no idea why this isn’t working.”
Shopify Store #39 and What That Actually Taught Me
Before Go With Flo became what it is today, I spent 4.5 years managing one of the very first Shopify stores as an employee.
Shopify store #39.
At the time, fewer than 50 Shopify stores existed. I was doing e-commerce before “e-commerce manager” was a real job title on anyone’s LinkedIn profile.
Here’s what happened during those years:
My shipping process became efficient enough that Shopify’s own team studied my workflow. Twice. They then invited me to present at Shopify HQ in Toronto to share how I’d made the operational side of e-commerce genuinely simple.
I remember standing there thinking: this isn’t complicated. I just looked for the simplest version of the process that actually holds up.
That’s it. That’s the whole thing.
I don’t reach for complexity. I reach for the cleanest, most repeatable path that works under real conditions, not ideal ones. Not when you’re fully caffeinated and nothing else is on fire. Under actual conditions, on a Tuesday, when three other things need your attention.
That instinct has driven every website I’ve built and every system I’ve set up since.
The goal is never “impressive.” The goal is: functional, calm, and easy enough to actually use.
What Wedding Floristry Has to Do with Any of This
For several years alongside my tech work, I also worked part-time as a wedding florist.
Yes, really.
Most people find that surprising. It makes complete sense to me.
Wedding floristry is physically demanding, largely invisible in its complexity to the people watching, and entirely dependent on clear communication, precise timing, and systems that do not fall apart on someone’s most important day.
What that work gave me, beyond a deep respect for anyone who’s ever built a floral arch at 6am in a hotel ballroom, is this:
The work happening behind the scenes is almost always more demanding than it looks from the outside.
When I sit down with a healthcare professional trying to sort out their booking flow, or a wedding vendor manually chasing every client email, or a coach whose course platform technically works but whose students can’t find anything in it, I’m not thinking “this is a quick fix.” I’m thinking: you are doing an enormous amount, and this tech should not be adding to it.
I build with your actual capacity in mind. Not the capacity you’d have if your business were already perfectly organised. The capacity you have right now, on a normal week, when you’re also doing the actual work.
Why I Focus on Tech Support for Small Business Owners Specifically
Over the years, I’ve worked with healthcare professionals, wedding vendors, coaches, consultants, and service-based business owners of all kinds.
The thing they all had in common wasn’t a lack of intelligence. It wasn’t a lack of motivation.
It was this feeling:
“I know my craft. I shouldn’t have to become a tech expert on top of everything else.”
And they’re right. They shouldn’t.
My role isn’t to impress anyone with jargon, or to recommend a tool because it’s trending, or to build something that requires a developer every time something needs updating. My role is to translate your actual work, your real offers, your existing processes, into websites and systems that support the business you run.
Not the business you’ll have “someday.” The one you have now.
Late-Diagnosed ADHD, Brain Surgery, and How I Work Now
I’m a late-diagnosed ADHDer.
Getting that diagnosis as an adult reframed a lot. Including how I’d always worked, why certain things came easily and others required significantly more effort than anyone around me seemed to need, and why I’d spent years building systems and workarounds I didn’t even realise I was building.
Turns out I wasn’t just being thorough. I was compensating for the parts of my brain that don’t operate in straight lines, and building processes that worked anyway.
In 2025, I had an awake craniotomy and brain tumour resection.
That’s exactly as significant as it sounds, and I’m not going to make it smaller by rushing past it.
What I’ll say is this: when you physically cannot be present in your business for weeks, you find out, very quickly, whether your systems actually work.
Mine did.
Not by luck. Because that’s what I’d been quietly building for over a decade, for myself and for every client I’d worked with.
You can read the full story here: How Automating My Business Saved It During Brain Surgery
Those experiences, the ADHD diagnosis and the surgery, sharpened three things I was already doing and now do with considerably more intention:
Clarity over clutter. We strip away anything you don’t actually need. A smaller, simpler tech stack is always easier to use, cheaper to maintain, and far less likely to quietly break at the worst possible moment.
Accessible systems. Your tools should be easy for you to use, not just for a developer to configure. If you need a YouTube tutorial every single time you want to update something, the system isn’t working for you.
Sustainable pace. We build in phases. You don’t overhaul everything at once, because that’s how people end up with three half-finished platforms, two subscriptions they forgot about, and a sense of dread every time they open their laptop.
These aren’t values that sound nice. They’re the reason my clients don’t feel like they need me constantly after we’ve worked together.
The goal is for your tech to run quietly in the background while you focus on the work you’re actually here to do.
What Go With Flo Actually Does
Go With Flo is a web design and tech support studio based in Ottawa, Ontario, Canada. Since 2013, I’ve designed 120+ websites and supported hundreds of service-based business owners with the behind-the-scenes tech that keeps their businesses running.
Here’s the honest breakdown of what that looks like:
Web Design for Non-Techy People
Clean, structured, functional websites built across WordPress, WooCommerce, Shopify, Squarespace, Showit, Wix Studio, and Webflow. Designed to convert, easy enough to update yourself, and built to reflect how your business actually works rather than how a template assumes it does.
CRM Setup and Systems for Entrepreneurs
CRM clean-ups, intake forms, onboarding sequences, contract and invoice automations, and back-end organisation across HoneyBook, Dubsado, 17Hats, HighLevel, and more. So you can do more of the work you’re here to do, and less of the admin that’s eating your evenings.
WordPress Maintenance
Ongoing plugin updates, security monitoring, backups, speed checks, and small content fixes. For business owners who want their site kept in order without being involved in every detail.
Virtual Assistant and Ongoing Tech Support
Think of this as having a capable tech person in your corner without hiring a full-time employee. Connecting tools, fixing glitches, setting up course platforms, and answering the “why is this not working” questions, without you needing to watch 12 YouTube tutorials first.
Who This Is Actually For
We’re a fit if
- You’re a service-based or small product-based business owner who is excellent at what you do
- You are not particularly technical and have no interest in becoming a full-time systems person
- Your back-end feels chaotic, outdated, or like something you’ve been quietly avoiding
- You want honest, practical support without being oversold or handed a tool you don’t need
And it’s worth being equally honest about who it’s probably not the right fit for:
- If you need the absolute cheapest option available, this isn’t it. This work takes time and expertise, and the pricing reflects that.
- If you want to remain completely hands-off forever, this isn’t quite right either. We build systems you can actually use, which requires a small amount of your involvement during the process.
That second list isn’t a warning. It’s just clarity. Good client fits lead to great results. Poor ones lead to frustration for everyone, and I’d rather be straightforward upfront.
Let’s Take a Look at Your Tech Together
You don’t have to keep working around a website that isn’t doing what it should.
You don’t have to keep manually doing things that could be automated, or stay stuck with a system you set up in 2021 that technically functions but barely.
We can sit down virtually, look at what you’ve got, work out what’s actually causing the friction, and build a clear plan that matches how you actually work.
No unnecessary overhauls. No tools you don’t need. No vague promises.
Just practical, calm, honest support from someone who’s been doing this for over a decade and still finds it genuinely interesting.
Get in touch and tell me what you’re working with. We’ll figure out your next right step, together.
